The simple answer...a lack of money
Make no mistake about this in ANY business. 95% of all their problems go away when revenue targets are being met.
...but I get that it's overly simplistic to just say "money"
Because the money is the result of a product / service + team + time
The most unpredictable element of that process is team. People are the most fickle thing in any business.
Your sales leader and their team are the key to 95% of your problems going away
Hiring salespeople has become harder for two reasons as of Oct 2021
(1) There are more sales vacancies than people to fill them
(2) Bad salespeople regularly make it past the interview process and get the job
The great news, is that there are recruitment technologies and processes that take these problems out.
The right sales hires will take all your revenue problems away and won't cost you a penny!
We've just updated our recruitment technology to make hiring high performing salespeople even easier.
If you'd like to know more, here is a simple explainer: The Tech Execs Platform