Let's keep this simple.

In my beloved profession of 'sales', we essentially have two types of people

Pushers and Finders

Pushers are exactly what they sound like. They push whatever product or service they have onto whoever they think might buy it.

They tend to be pushy people too.

Finders are a much more rare breed.

Finders, seek to find people who have a problem because they know that their product or service fixes that problem. Any half intelligent person knows that you don't need to push anything on someone who can see its value to them.

The fascinating thing to me is that there are lots of pushers who make money in their chosen field, because when you "throw enough mud at a wall, some will stick".

But does that make you want them in your business?

Pushers burn data, opportunities and people, then they move on to the next one, never able to go back.

Finders are much more intelligent in how they operate. They know the processes and techniques to be a positive solution to prospects. Many of their prospects turn into customers now or in the future.

When it comes to employees, finders tend to be keepers.

If you sell anything, you should avoid the pushers and get yourself a team of finders.

If you'd like to know how we get these highly skilled sales professionals, take a look at this introduction